So I'm on the CSUS English E-mail list. I received an e-mail from the list service concerning a high school boy who was writing a paper on Twilight. I think I over responded to the question: "Who spread the word?" (about Twilight, that is).
I made the case that it needed nothing. And as I built my argument, citing the history of the industry, I found out...well, that was market analysis. And now, creepy as it is I can see why Twilight was a hit. Just by looking at the trend.
Wanna know why?
Fantasy has always had vampires. We share them with our Horror brethren, and get the creeps from them. Then in the early years of this century Paranormal Romance boomed. And it didn't boom small. It took over the romance genre so rapidly that Harlequin released an imprint, Luna that shook...