First: I am so sad I could cry. Or scream. Perhaps the latter is a tad more likely. From my standpoint the fact that Five of the Big Six have jumped on board the Apple wagon in hopes of pressuring Amazon is about to prove a massive error. Ok, I get it, Apple sells. It's in the brand. We are sensitive to branding and so all the Apple lovers are about to race out and replace their iPods and macs with... what? A colorful Kindle-esque gizmo that can't even let me check my e-mail and chat at the same time? The memory is lousy, and it isn't even capable of flash. Guess what, there's a new trend: Book trailers. Do a search, check 'em out. I'm not a hundred percent certain of what I think about these things, but if I "assumed" they were here to stay, and my iPad can't read those that...